v3 — three-phase funnel model (Boaz/Martha, Jul-20-2026): Adoption (free, frictionless) → Building (token top-ups with margin) → Launch (infra bundle + GMV take). No paid white-glove, upfront price ≤ $25. FY27 = Oct 1, 2026 – Sep 30, 2027.
Custom — edited from
Parameters
Quarterly cost stack vs revenue
Quarterly detail
Funnel economics — what happens to each user/stage
Customer acquisition & revenue blend
Conventions: token decay indexed to FY27 Q1 · new cohorts billed ~1.5 months in their first quarter · churn is per-stage and monthly (adopters / paying / launched / ICP retain independently; signups are cumulative, 'active' reflects adopter churn) · launched and ICP are fed by conversion flows from the prior stage · incubator tokens ($7.5K/qtr) hit only pre-launch quarters in the Jan case. Revenue and MRR are gross (top-up COGS shown as a cost line). Channel mix inputs auto-rebalance so influencer/referral/content always total 100%. Baseline to tune with real funnel data post-launch (Martha).